ArticleFrontiers in psychology2026
From media engagement to global impact: a serial moderated mediation model of cultural relatability and emotional resonance in Chinese culture communication.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Not yet cited in PubMed.
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Corrections and comments
- Erratum issued
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3 authors.
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Abstract
Introduction: Despite substantial research on media influence and cultural communication, the mechanisms through which media engagement drives global impact remain underexplored, particularly within the context of Chinese culture communication. This study aims to fill this gap by examining how media engagement translates into global impact through the serial mediating roles of cultural relatability and emotional resonance, moderated by the effectiveness of Chinese culture communication. Methods: Grounded in the elaboration likelihood model and affective disposition theory, this study employs a time-lagged quantitative research design, collecting data from 411 university students in China. Results: The findings reveal significant positive relationships between media engagement, cultural relatability, emotional resonance, and global impact, highlighting the critical mediating roles of cultural relatability and emotional resonance. The study also demonstrates that effective Chinese culture communication amplifies the influence of media engagement on cultural relatability. Discussion: These insights contribute to existing theoretical frameworks and provide practical implications for media producers, cultural policymakers, and communication strategists aiming to enhance global cultural orientation through strategically designed cultural media content. The study acknowledges its limitations and suggests avenues for future research, advocating for more diverse samples and longitudinal designs to deepen the understanding of media-driven cultural impact.
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