Evidence map›Paper›PMID 41912919›Full record

ArticleCognitive processing2026

Investigating dual-pathway cognitive and affective processes in visual metaphor advertising: the roles of consumer involvement and metaphor type.

Cun Shang, Ying Xue, Wenxiang Liu, Guoqiang An

Abstract read
PubMed Publisher
In one paragraph

Article in Cognitive processing, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Cun ShangXinyang Agriculture and Forestry University, Xinyang, Henan, China.
Ying XueXinyang Agriculture and Forestry University, Xinyang, Henan, China.
Wenxiang LiuXinyang Agriculture and Forestry University, Xinyang, Henan, China. 2020290002@xyafu.edu.cn.ORCID http://orcid.org/0009-0008-0999-209X
Guoqiang AnYeungnam University, Gyeongsan, South Korea.

Funding

Henan Provincial Science and Technology Research Project Research on the AIGC Technology-Driven Translation of Henan Traditional Village Cultural Genes and the Empowerment Path of the Home Cultural and Creative IndustryOffice of the Vice-President for Research and Development, Hong Kong University of Science and Technology 2024Philosophy and Social Science Planning Project of Henan Province 2024CYS041the Soft Science Research Programme of Henan Province Research on the Construction Path and Activation Mode of 'Interactive Digital Museums' for Traditional Villages Driven by AIGC Technology
6 · The paper itself

Abstract

PubMed holds no abstract for this paper.

Indexed as

Cognitive ceiling effectCognitive economicsConsumer involvementDual-pathway modelHeuristic satisficingNeural costVisual metaphor

Identifiers

PMID41912919

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.