Evidence map›Paper›PMID 41889125›Full record

ArticleANZ journal of surgery2026

Adherence of Practitioners to Updated Cosmetic Surgery Advertising Regulations.

James Briffa, Michelle Ling, Wen Shien Tai, Cheng Hean Lo, Freya Greer

Abstract read
In one paragraph

Article in ANZ journal of surgery, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

James BriffaDepartment of Plastic and Reconstructive Surgery, Western Health, Melbourne, Victoria, Australia.ORCID 0000-0003-1364-8765
Michelle LingDepartment of Plastic and Reconstructive Surgery, Western Health, Melbourne, Victoria, Australia.ORCID 0000-0003-0215-4436
Wen Shien TaiDepartment of Plastic and Reconstructive Surgery, Western Health, Melbourne, Victoria, Australia.
Cheng Hean LoDepartment of Plastic and Reconstructive Surgery, Western Health, Melbourne, Victoria, Australia.ORCID 0000-0002-1386-5332
Freya GreerDepartment of Plastic and Reconstructive Surgery, Western Health, Melbourne, Victoria, Australia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

introductionOn 1 July 2023, new advertising regulations were introduced in Australia to more closely regulate cosmetic surgery advertising. These guidelines apply to all practitioners of cosmetic surgery and were introduced to protect patients. In Australia, three professional associations comprise most practitioners performing cosmetic surgery. These professional associations are the Australian Society of Plastic Surgery (ASPS), the Australian Society of Aesthetic Plastic Surgeons (ASAPS) and The Australian College of Cosmetic Surgery and Medicine (ACCSM). The aim of this study was to audit the compliance of practitioners performing cosmetic surgery to these new advertising guidelines.

methodsThis study involved the review of websites associated with all medical practitioners listed on the ASPS, ASAPS and ACCSM association websites in the state of Victoria, Australia. It was performed between the 1 and 30 September 2023 by three medical practitioners all working in plastic surgery. Guidelines from the Medical Board of Australia 'Guidelines for registered medical professionals who advertise cosmetic surgery' which came into effect on 1 July 2023 were used as the reference for this study. A retrospective review was then conducted on a cross section of results by an external reviewer who was a nurse not working in plastic surgery.

resultsA total of 158 practitioners were identified and 120 were eligible for audit. Eighteen percent of ASPS members, 33% of sole ASAPS members and 71% of ACCSM were found to breach a guideline. The external reviewer concurred with 95% of the global outcomes recorded by the primary reviewers.

conclusionASPS and ASAPS members in Victoria are more compliant with recently updated advertising regulations than ACCSM members. All cosmetic surgery practitioners should review their advertising practices and ensure compliance to updated regulations.

Indexed as

AdvertisingGuideline AdherenceSurgery, PlasticAustraliaCross-Sectional StudiesHumansRetrospective StudiesSocieties, MedicalVictoriaadvertisingaesthetic surgerycosmeticscosmetic surgeryplastic surgical procedures

Identifiers

PMID41889125
PMCPMC13327623

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LicenceCC BY-NC-ND
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.