ArticleOnline journal of public health informatics2026
Instagram Memes of Oral Nicotine Pouches: Content Analysis Study.
Article in Online journal of public health informatics, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
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Corrections and comments
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Authors and funding
7 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Oral nicotine pouches (ONPs), such as Zyn, have gained popularity among young people; however, their portrayal on social media remains under-studied. Instagram memes, a widely shared form of digital communication, may shape young people's perceptions about ONPs and contribute to the widespread acceptance of ONP use. Objective: This study examines the thematic content of Instagram memes related to ONPs to understand how these products are represented online. Methods: The content of Instagram memes tagged with ONP-related hashtags-#oralnicotinepouch, #zyn, #on, #velo, and #nicotinepouch-was systematically analyzed. After screening, a total of 244 photo- and text-based memes were included in the final dataset. Using a structured coding framework, 3 researchers categorized the memes into key themes using NVivo software. Results: Three dominant themes emerged: (1) the Zyn community (35.6%)-memes fostered a sense of belonging among users; (2) marketing and branding (27.8%)-humorous critiques of product advertising and accessibility; and (3) perceived consequences of use (13.9%)-memes highlighted perceived positive or negative consequences of ONP use. Engagement metrics revealed high levels of interaction, with the Zyn community theme garnering the most user engagement. Conclusions: ONP-related Instagram memes are primarily focused on community identity, humor, and marketing, with community-centered content receiving the highest engagement. These findings indicate that social belonging and humor are central to the online representation of ONPs.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.