Trial reportBMC geriatrics2026
Effects of a community-based social marketing campaign on the social support, self-efficacy, and physical activity of elderly people: a protocol for a randomized controlled trial.
Trial report in BMC geriatrics, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
Abstract
backgroundThe global elderly population is growing rapidly, and physical inactivity among the elderly remains a leading cause of morbidity and mortality. Implementing structured, theory-driven behavior change strategies that foster social support is essential for successful health promotion among the elderly. This study aims to evaluate whether a community-based social marketing campaign can effectively enhance physical activity, social support, and self-efficacy in the elderly.
methodsThis study is a parallel cluster-randomized controlled trial protocol. A three-month community-based social marketing campaign will be implemented for 500 elderly aged 65 to 75 living in Rasht, Guilan Province, Iran. The intervention will be delivered through eight randomly selected CHSC, while the remaining eight centers will serve as controls and continue routine care. Social support and self-efficacy as primary outcomes will be assessed at 3 months, and physical activity as a secondary outcome at 6 months after the intervention. Randomization will be performed at the cluster level using block randomization to reduce contamination between groups. DISCUSSION: This study has the potential to demonstrate the effectiveness of a structured social marketing campaign in improving key determinants of physical activity among the elderly. It also seeks to empower stakeholders and the elderly themselves to actively participate in planning, implementing, and sustaining health promotion initiatives aimed at active aging and promoting physical activity.
trial registrationIranian Registry of Clinical Trials: IRCT20240429061582N1 (Registered on May 22, 2024). https://irct.behdasht.gov.ir/trial/76535 .
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.