ArticleJournal of behavioral addictions2026
This is 'offside': Gambling advertising during Czech football broadcasts.
Article in Journal of behavioral addictions, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
2 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Sports sponsorship, gambling bans, and regulatory compliance: a systematic review.Frontiers in sports and active living · 2026Pooled it
- There, but Invisible: Warning Messages in Czech Gambling Advertising during Football Broadcasts.European addiction research · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background and Aims: Gambling advertising during sports broadcasts has received increasing academic attention, although research has primarily focused on the United Kingdom context. This study addresses this geographical limitation by conducting a comprehensive content analysis of gambling advertising during football broadcasts in the Czech Republic. The specific objectives were to examine the frequency, nature, and characteristics of gambling advertisements in coverage of Czech football matches. Methods: A content analysis was conducted across four rounds of the Czech First Football League, encompassing 32 matches during August-September 2025. Two coders analysed 16 matches each following the establishment of high inter-rater reliability. All advertisements appearing during broadcasts were systematically recorded, documenting frequency, duration, timing, product types, and promotional characteristics. Results: A total of 1,824 gambling advertisements were documented across 32 matches, averaging 57 advertisements per match (SD = 7.04). The total advertising duration was 22,011 s (6.1 h), with an average of 11.5 min per match. Sports betting dominated (85.0%), followed by online casino promotions (10.7%) and lottery advertisements (4.3%). During live match coverage, 700 advertisements from a single title sponsor were recorded. Discussion and Conclusions: The findings reveal extensive exposure to gambling advertising during Czech football broadcasts, substantially exceeding the levels documented in prior studies. The predominance of sports betting content and sophisticated promotional techniques, including celebrity endorsements and contextual adaptation to the approaching parliamentary elections, demonstrates comprehensive marketing strategies targeting broader audiences. These results highlight the need for regulatory consideration of gambling advertising exposure in sports broadcasting within the Czech Republic.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.