ArticleFrontiers in psychology2026
Does English proficiency matter? Testing its moderating role in the TAM for AI-enhanced MOOC adoption in vocational education.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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1 citing paper in PubMed.
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6 authors.
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Abstract
This study investigates whether English proficiency moderates core Technology Acceptance Model (TAM) pathways in the context of AI-enhanced English MOOCs for vocational students. Drawing on an extended TAM that links Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Behavioral Intention (BI), and Perceived Learning Outcomes (PLO), we surveyed 516 learners from a provincial AI-powered MOOC. Confirmatory factor analysis confirmed strong measurement properties (all factor loadings > 0.74, AVE > 0.57, CR > 0.80). Structural analysis revealed robust direct effects: PEOU → PU (
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