Strategic role of poultry production sciences in shaping the future of global food security and strengthen sustainability.

Poultry production sciences play a strategic role in enhancing food security and meeting the growing global demand for animal protein, while also contributing to sustainability. Understanding and leveraging consumer behaviors enables the development of flexible and sustainable production systems capable of effectively adapting to social changes and future market needs. This study aims to explore the strategic role of poultry production sciences in shaping the future of global food security and achieving sustainable development. A descriptive methodology was adopted, based on a systematic review of peer-reviewed literature, international reports from relevant organizations, and an analysis of global case studies. Studies were included if they examined the role of poultry production in meeting consumer demands and promoting sustainability. Studies not related to higher education or production contexts, or lacking methodological rigor or empirical evidence, were excluded. The findings indicate that integrating scientific research, applied education, and insights into consumer behavior enables poultry science programs to align graduates' skills with market demands, optimize production strategies, and enhance innovation, resilience, and sustainability across the sector. Additionally, Poultry science programs are a fundamental driver of scientific and technological advancement, linking research outcomes with market trends and consumer behavior, developing specialized human capital, and supporting evidence-based policymaking to enhance the resilience of global food systems. The study also emphasizes the importance of understanding consumer behavior as a strategic tool that enables producers, decision-makers, and agricultural policymakers to translate these insights into innovative and sustainable production practices, thereby boosting competitiveness, meeting future demand, and maintaining a balance between profitability, quality, and social and environmental responsibility. Moreover, the study recommends fostering collaboration among policymakers, producers, and academic institutions through joint initiatives and measurable monitoring systems to develop forward-looking strategies and awareness programs, thereby embedding resilience and sustainability as core pillars for the long-term advancement of the global poultry industry.