ArticleFrontiers in psychology2025
Exploring the ethical values and social drivers behind consumer preferences for cruelty-free products.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
- Empathy and moral judgment as psychological mechanisms of socially oriented consumption: evidence from an emerging economy.Frontiers in psychology · 2026Article
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Authors and funding
2 authors.
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Abstract
Introduction: Cruelty-free labels have moved from niche certification to mainstream expectation. Yet, little is known about how the multiple cues that accompany these products converge to turn moral intent into action. Addressing this gap, the present study reconceptualizes cruelty-free purchasing as a layered moral performance orchestrated by symbolic, social, and economic stimuli. Methods: A mixed-methods design combined a cross-sectional survey of 624 adult consumers framed within a Stimulus-Organism-Response (S-O-R) model with partial least squares structural equation modeling and 22 in-depth interviews, which were analyzed thematically. Results: Quantitative results show that the logo, influencer advocacy, and perceived corporate social responsibility image each elevate altruistic motivation ( Discussion: Together, the findings portray cruelty-free consumption as a script in which logos, parasocial voices, and fair prices jointly ignite compassion, channel it into purchase, and reward it with identity and community pay-offs. Practically, credible certification, authentic influencer partnerships, transparent corporate social responsibility communication, and fair-premium pricing emerge as levers for brands and policymakers seeking to translate compassion from intention to action across the expanding cruelty-free marketplace.
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