ArticlePublic health nutrition2026
Finnish children's exposure to paid-for digital food advertising: the pilot study.
Article in Public health nutrition, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
objectiveTo test the 'Investigate Exposure' step of the WHO's CLICK framework and to investigate 12-16-year-old children's exposure to paid-for digital food advertising in Finland.
designThe DIGITUTKA pilot study was carried out as part of the EU Joint Action Best-ReMap project. Data on paid-for digital food advertising that children were exposed to via their phones over a two-week period were captured using the RealityMeter application, following the 'Investigate Exposure' step of the CLICK framework. Data were collected between April and June 2022 and analysed in Excel, following a protocol outlined by WHO Europe. The WHO Europe Nutrient Profile Model (v1, 2015) was used to determine marketing permission.
settingFour schools in Finland.
participants6th-9th grade students (
resultsOut of the 17 820 captured advertisements, 2316 (13 %) were identified as food or beverage brands and products. The most commonly advertised products were ready-made and convenience foods and composite dishes (16 %,
conclusionsChildren were exposed to a large number of food and beverage advertisements, most of which were not permitted to be marketed to children. To protect children's health and prevent obesity, marketing restrictions should be combined with broader changes to the food environment and taxation.
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