Evidence map›Paper›PMID 41655650›Full record

ArticleAmerican journal of preventive medicine2026

#MiniCupVape E-Cigarettes Promoted on Instagram: A Youth Participatory Action Research Approach.

Page D Dobbs, Margaret Mahoney, Henry Obajaja, Raegan Anderes, Khadijah Haqq, Ava Cogburn, Brian A Primack

Abstract read
In one paragraph

Article in American journal of preventive medicine, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Page D DobbsDepartment of Health Behavior and Health Education, Fay W. Boozman College of Public Health, University of Arkansas for Medical Sciences, Fayetteville, Arkansas. Electronic address: pddobbs@uams.edu.
Margaret MahoneyPublic Health Policy Consultant, Minneapolis, Minnesota.
Henry ObajajaDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas; Center for Public Health and Technology, University of Arkansas, Fayetteville, Arkansas.
Raegan AnderesDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas; Center for Public Health and Technology, University of Arkansas, Fayetteville, Arkansas.
Khadijah HaqqCenter for Public Health and Technology, University of Arkansas, Fayetteville, Arkansas; Hot Springs Junior Academy, Hot Springs, Arkansas.
Ava CogburnCenter for Public Health and Technology, University of Arkansas, Fayetteville, Arkansas; Hot Springs Junior Academy, Hot Springs, Arkansas.
Brian A PrimackCollege of Health, Oregon State University, Corvallis, Oregon.

Funding

Loopholes, Enforcement Challenges, and Tobacco Industry Interference with Tobacco Control PoliciesK01CA267967 · NCI · UNIV OF ARKANSAS FOR MED SCIS · PI Page D. Dobbs · 2022 to 2026
$799k
NCI NIH HHS K01 CA267967
6 · The paper itself

Abstract

introductionPromotion of E-cigarettes is prolific on social media. With the emergence of disguisable E-cigarette products shaped like daily household items, miniature boba cups, and toys, detection by parents and educators is increasingly difficult. This study utilized youth participatory action research to characterize the promotion of miniature boba cup- and toy-shaped E-cigarettes on Instagram.

methodsWith the assistance of youth researchers enrolled in a service-learning course, 199 Instagram data that promoted boba cup- and toy-shaped E-cigarettes and were posted in July-December 2022 were collected in July 2024 using an application programing interface. Trained coders above the tobacco minimum sales age developed a codebook and independently annotated all posts from July 2024 to February 2025. After determining acceptable agreement, all discrepancies were discussed until consensus was met.

resultsInstagram images (67%) and TikTok videos reposted on Instagram (74%) displayed illegal E-cigarette products that resembled miniature boba cups (77%), small cola cans (27%), and toy animals/collectable devices (15%). Posts portrayed young people (17%) using these devices (23%), and some displayed the mass production of these illegal E-cigarettes (11%). Text and emojis suggested that these products were for those aged >18 years (17%) and shipped internationally (35%).

conclusionsPromotion of miniature boba cup-shaped and toy-shaped E-cigarettes on Instagram may attract youth. The U.S. Food and Drug Administration and state agencies should be aware that youth are exposed to these illegal products on social media. Platforms popular among youth need heightened surveillance and regulation to protect young audiences from pervasive marketing of nicotine and tobacco products.

Indexed as

Electronic Nicotine Delivery SystemsSocial MediaAdolescentCommunity-Based Participatory ResearchHumansMedia Exposure

Identifiers

PMID41655650
PMCPMC12912790

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.