ArticleSkin appendage disorders2025
Hair Products Marketed to Adolescents on Social Media: A Cross-Sectional Study.
Article in Skin appendage disorders, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
3 authors.
Funding
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Abstract
Introduction: Social media is widely used by adolescents and hair products are frequently promoted on these platforms. However, little is known about marketing strategies or potential dermatologic risks. Methods: We analyzed the first 100 TikTok and 50 Instagram posts using the hashtags "#teenhaircare," "#tweenhaircare," and "#hairtok" (10/05/2025-10/15/2025). Eligible posts were English language, ≤2 years old, and promoted hair products or routines intended for adolescents (aged 9-18). Posts were coded for promoter type, marketing strategy, product category, claims, hair type, and ingredients. Results: Influencers comprised 44.7% of creators, and brands accounted for 19.3%. Common marketing strategies included colorful packaging (50.7%) and "natural/clean" labeling (27.3%). Key claims included "shiny hair" (34%) and "damage repair" (26.7%). Most products (82%) contained allergens/irritants such as fragrance, sulfates, silicones, or parabens. Only 2.6% of posts were created by dermatologists and only 6% targeted afro-ethnic hair types. Conclusion: Marketing of adolescent hair products on social media is dominated by influencers with minimal dermatologist oversight. Many promoted products contain allergens or irritants that may contribute to contact dermatitis. Dermatologists should inquire about hair-care practices during adolescent visits and advocate for improved oversight of influencer marketing.
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