ArticleSubstance use & misuse2026
Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok.
Article in Substance use & misuse, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Authors and funding
5 authors.
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Abstract
introductionTikTok promotes methods that circumvent commerce laws and advances disinformation about tobacco policies. Currently, flavor-related policies are contentious tobacco control issues. This paper examines flavor bans content on TikTok.
methodsTikTok videos (
resultsFlavor-ban-related videos (
conclusionsAlthough videos aimed at policy discussions and political mobilization are noteworthy, those promoting circumvention strategies were viewed more often. TikTok's role for underregulated marketing and sales of tobacco products and accessories is a pressing tobacco regulatory issue.
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Registered trials
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