Openness to Mental Health Information and Barriers to Accessing Care Among Midwestern Farmers.

Agricultural producers experience elevated stress, limited mental health access, and cultural norms that can discourage help-seeking. This study examined farmers' preferences for receiving mental health information and the barriers that impede care. Data came from a regional needs assessment of 1024 producers across 12 Midwestern states who completed online or paper surveys, including questions on willingness to seek or receive information and the 30-item Barriers to Access to Care Evaluation. Analyses included descriptive, bivariate, and multivariate methods to explore demographic and behavioral predictors. Results indicated that while 74.1% were open to receiving mental health information, notable proportions were unwilling to seek (27.8%) or receive (28.4%) it, and 18.7% were unwilling to do either. Preferred sources were medical providers, mental health professionals, and family members, with agricultural retailers least favored. Women, younger producers, veterans, those with mental health symptoms, and individuals with higher education, anxiety, or depression showed distinct patterns of openness and barrier endorsement. Attitudinal barriers were the most common across groups. Findings highlight the importance of culturally relevant approaches that leverage trusted messengers, reduce stigma, and tailor interventions to specific subgroups to strengthen mental health outreach in agricultural communities.