Exploring the associations of generalized trust, climate change conspiracy beliefs and freecycling: Empirical evidence from 34 cultures.

This study examined the relationships between generalized trust, climate change conspiracy beliefs and freecycling - a community-based free-item sharing pro-environmental behaviour. It also explored the role of societal factors in relation to participation in freecycling, as well as how they are associated with these relationships. Using a panel method, we conducted an online survey with 16,773 participants, stratified by age, gender and region across 34 countries/societies. Key findings indicate that generalized trust and, unexpectedly, climate change conspiracy beliefs are positively associated with freecycling participation. Our exploratory results show that freecycling is more prevalent in developing societies, characterized by stronger beliefs in reward for application and religiosity, a lesser emphasis on uncertainty avoidance and a preference for short-term over long-term orientation. Cross-level moderation analysis indicates that generalized trust is more strongly linked to freecycling in developing societies; its association with freecycle giving is also stronger in cultures with lower reward for application. Climate change conspiracy beliefs are more strongly linked to freecycling in societies with lower uncertainty avoidance. By addressing gaps in the existing literature, particularly the need for cross-cultural comparisons, our research offers valuable insights into the construct of freecycling. As we navigate the complexities of hyperconsumerism and climate change conspiracy beliefs, scepticism towards mainstream narratives may sometimes be associated with individuals seeking alternative, grassroots solutions. Promoting freecycling could encourage sustainability, strengthening community connections and empowering individuals to take direct action in response to their doubts, potentially contributing to a more resilient and environmentally aware society.