Evidence map›Paper›PMID 41577746›Full record

ArticleScientific reports2026

Construction and analysis of a packaging design preference model using eye-tracking degree of preference.

Yingzhe Xiao, Jingli Fang, Hanyue Zhang, Qianxi Li, Yanyue Zhang

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Scientific reports, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Yingzhe XiaoSchool of Packaging Engineering, Hunan University of Technology, Zhuzhou, 412000, Hunan, China.
Jingli FangSchool of Packaging Engineering, Hunan University of Technology, Zhuzhou, 412000, Hunan, China. M24085600016@stu.hut.edu.cn.
Hanyue ZhangSchool of Packaging Engineering, Hunan University of Technology, Zhuzhou, 412000, Hunan, China.
Qianxi LiSchool of Packaging Engineering, Hunan University of Technology, Zhuzhou, 412000, Hunan, China.
Yanyue ZhangSchool of Packaging Engineering, Hunan University of Technology, Zhuzhou, 412000, Hunan, China.

Funding

China's Key National Research and Development Project: Green Substitution of Raw Materials for Express Packaging and Ecological Design Technology for Products（2023YFC3904600） 2023YFC3904600
6 · The paper itself

Abstract

The homogenization of packaging design highlights the importance of objectively assessing consumer emotional responses. However, existing methods predominantly rely on subjective reports and lack deep integration with objective physiological metrics. To address this, this exploratory study aimed to construct and preliminarily validate a quantitative predictive model based on the Eye-tracking Degree of Preference (E-Dop). Eye-tracking metrics and subjective preference ratings were collected synchronously from 30 young adult participants as they viewed shampoo packaging samples, and a multiple linear regression model was constructed. The results indicated that, under the tested conditions, design elements such as medium-high saturation, cool tones, and rounded morphologies were significantly correlated with higher levels of visual attention and user preference ratings. The constructed E-Dop model demonstrated good predictive performance within the specific cohort (adjusted R

Indexed as

Consumer BehaviorEye MovementsEye-Tracking TechnologyProduct PackagingAdultAttentionFemaleHumansMaleYoung AdultEmotional experienceEvaluation methodEye-tracking technologyPackaging designPredictive model

Identifiers

PMID41577746
PMCPMC12901184

What OpenQuestion holds

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LicenceCC BY-NC-ND
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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.