ArticleFrontiers in public health2025
Improving the communication of uncertainty in food safety on social media: a content analysis of aspartame risk messages.
Article in Frontiers in public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
- Participant or bystander: effect of teaching styles on viewer engagement in doctor-generated short videos.Frontiers in public health · 2026Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Although social media has become a primary platform for the public to access and disseminate risk information, research on how to effectively communicate food safety uncertainty on these platforms remains limited. Objective: To explore the impact of uncertainty frames, information sources, and persuasive strategies on public engagement, we conducted a case study of aspartame risk communication on Weibo. Methods: Content analysis was conducted on 1,863 Weibo posts related to aspartame. Uncertainty frames, information sources, and persuasive strategies were manually coded. Public engagement was measured by retweets and likes, and descriptive statistics, chi-square tests, and negative binomial regression were conducted. Results: Results revealed a lack of professional voices, with only 23.0% of posts originating from professionals and medical institutions. Messages predominantly relied on the technical uncertainty frame (37.6%), which significantly diminished engagement ( Conclusion: The findings suggested that food safety risk communication on Weibo requires greater involvement of expert voices. When framing aspartame risks under different types of uncertainty, communicators should carefully select appropriate persuasive strategies to improve communication effectiveness.
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