Canadian Professional Association Resources on Diet and Tooth Decay: Website Content Analysis.

Background: Tooth decay is an important public health concern affecting individuals of all ages. Dietary intake is critical to tooth decay prevention as both the types of foods and beverages consumed and how food and beverages are consumed (eg, frequency) can impact risk. Foods and beverages can both protect against and promote tooth decay. Objective: This study aims to explore information targeted to the public on diet and tooth decay available from websites of professional organizations and regulatory bodies in Canada and the readability of this information. Methods: Canadian websites of regulatory bodies and professional organizations for dietitians, oral health professionals, nurses, and physicians in Canada were thoroughly searched by 2 researchers (MF and JL) from June to August 2020 for information related to diet and tooth decay targeted to the public. Web pages were downloaded and underwent content analysis using NVivo software (version 12; QSR International). For each website, approximately 2 web pages focused on diet and tooth decay were selected to undergo readability testing. Results: Overall, 213 web pages from 23 websites were found to contain information on diet and tooth decay. Of the 23 websites analyzed, 12 (52%) were from dental organizations, 7 (30%) from dental hygiene organizations, and only 1 (4%) from a dietitian organization. Messaging was present on numerous web pages focusing on diet and tooth decay and those that have other focuses (eg, oral hygiene tips for infants and children and general oral health tips). Messaging depth varied across all web pages, ranging from general advice (eg, consume a "healthy diet") to specific recommendations (eg, amount of juice to consume per day). Many web pages targeted parents and school-aged children; fewer web pages targeted other age groups (eg, adolescents and older adults). Three major themes were identified: Foods, Beverages, and Behaviors to Limit; Foods, Beverages, and Behaviors to Choose; and Mixed and Other Unclear Messages. The most frequently discussed topic was sugar (mentioned in 67% of web pages). Sugar was often discussed in the context of limitation, infant feeding, and strategies for tooth-friendly consumption. The average Flesch-Kincaid grade level was 7.1 (SD 1.8), which exceeds the grade 6-level recommendation. Conclusions: This analysis of web pages found that diet and tooth decay was heavily discussed throughout websites for Canadian health professional organizations, with many web pages targeting parents and school-aged children. The readability of many analyzed web pages was above the recommended grade 6 reading level. The development of comprehensive national guidelines related to diet and tooth decay would be helpful to ensure that consistent and clear messaging is available on this topic.