ArticleSubstance use & misuse2026
An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.
Article in Substance use & misuse, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
backgroundExposure to e-cigarette marketing may influence youths' e-cigarette perceptions and behavior. However, less is known about the effect of specific advertisement (ad) features on youth who have never tried e-cigarettes.
methodsWe conducted an online 2x2x2 factorial experiment with a nationally-representative sample of e-cigarette-naïve youth (ages 13-17) (
resultsYouth who saw vibrantly-colored ads (versus ads with muted colors) were more likely to perceive that fewer people their age vaped and peers disapproved of e-cigarette use. They were also more likely to rate the ads as appealing and targeting youth (with an interaction between color and e-cigarette susceptibility, such that susceptible youth were more likely to perceive brightly colored ads as targeting youth). Youth who saw ads with smoking-relevant language were less likely to rate them as appealing, compared to those who saw ads without such language. There was an interaction between presence of models and e-cigarette susceptibility on e-cigarette interest (less interest among susceptible youth) and the perception that ads were targeting youth (less likely among susceptible youth). None of the three ad features impacted noticeability of the nicotine warning.
conclusionsFindings suggest that specific ad features may play a role in e-cigarette interest and perceptions among e-cigarette-naïve youth.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.