ArticleTobacco control2026
Examining the influence of descriptors used to market unflavoured cigarillos: an experiment with a sample of youth and young adults from the USA.
Article in Tobacco control, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT06413797 (Strengthening Little Cigar and Cigarillo Warnings to Prevent Adolescent Use), which is not on this map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Strengthening Little Cigar and Cigarillo Warnings to Prevent Adolescent Use
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Authors and funding
8 authors.
Funding
Abstract
significanceThe tobacco industry uses different descriptors to market unflavoured cigarillos, which represent around half of all cigarillos sold. Limited research has focused on perceptions of unflavoured cigarillos.
methodsWe conducted an online between-subjects experiment with n=742 US youth and young adults (ages 15-20) recruited July-November 2024 through Qualtrics who reported ever/past 30-day little cigar or cigarillo use or susceptibility to using little cigars or cigarillos. Participants were randomly assigned to view one of four fictitious cigarillo packages with descriptors commonly used to market unflavoured cigarillos-'un-sweet', 'tobacco', 'silver' and no descriptor. Cigarillos were chosen for their popularity among youth and young adults and dominance in cigar sales. Outcomes included perceived product flavour and taste, appeal, susceptibility and purchase intentions.
resultsThe silver descriptor led to more favourable flavour and taste perceptions, higher appeal and higher purchase intentions compared with the un-sweet descriptor (
conclusionsAmong a sample of US youth and young adults who have used little cigars or cigarillos or are susceptible to use, the silver descriptor was the least effective way to communicate that cigarillos were unflavoured and was viewed the most favourably. Even though a silver descriptor is currently used to market unflavoured cigarillos, it likely still communicates flavour/taste characteristics and could therefore increase purchase intentions and use. TRIAL REGISTRATION NUMBER: Clinicaltrials.gov ID: NCT06413797.
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