Evidence map›Paper›PMID 41463955›Full record

ArticleBehavioral sciences (Basel, Switzerland)2025

From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer Choices.

Alina Simona Tecău, Cătălin Ioan Maican, Eliza Ciobanu, Camelia Schiopu, Silvia Sumedrea, Ioana Bianca Chițu, Radu Constantin Lixăndroiu, Gabriel Brătucu

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors.

Alina Simona TecăuMarketing, Tourism-Service and International Relations Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.
Cătălin Ioan MaicanManagement and Economic Informatics Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0002-1968-9958
Eliza CiobanuMarketing, Tourism-Service and International Relations Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0003-2838-6155
Camelia SchiopuManagement and Economic Informatics Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0002-5096-2406
Silvia SumedreaManagement and Economic Informatics Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0003-4325-4732
Ioana Bianca ChițuMarketing, Tourism-Service and International Relations Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0002-0608-8045
Radu Constantin LixăndroiuManagement and Economic Informatics Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0001-5238-5545
Gabriel BrătucuMarketing, Tourism-Service and International Relations Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.ORCID 0000-0002-9636-3660

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The study examines the emotional and physiological effects of message framing in sustainability communication. Specifically, it explores how different image-message combinations shape consumer engagement by measuring physiological arousal (activation), and emotional resonance (impact) across various product categories. By using Galvanic Skin Response data combined with a hierarchical cluster analysis, the research provides insights into how individuals process sustainability information at both emotional and cognitive levels. The results reveal diverse and nuanced reactions shaped by the interaction of message framing, topic, and gender. The identification of seven distinct response patterns contributes to emerging consumer typologies in sustainability communication, offering practical value for organizations seeking to tailor messaging, enhance audience engagement, and encourage sustainable behavior.

Indexed as

biometric measurescommunication strategy optimizationemotional effectsgalvanic skin responsemessage framingsustainability communication

Identifiers

PMID41463955
PMCPMC12729591

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.