ArticleFrontiers in public health2025
Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities.
Article in Frontiers in public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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1 citing paper in PubMed.
- From Self-Worth to Sustainable Choice: An Efficacy-Translation Account of Green Consumption.Behavioral sciences (Basel, Switzerland) · 2026Article
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Abstract
Introduction: Given the importance of green food consumption for public health and sustainability, understanding its drivers among university students is crucial for effective health promotion. This study investigates how digital literacy and ecological values shape green food consumption within an extended Theory of Planned Behavior (TPB) framework. Methods: We collected survey data from 836 Chinese university students. An expanded TPB model, which included digital literacy and ecological values, was developed and tested using structural equation modeling to examine their effects on consumption intentions and behaviors. Results: The model yielded three main findings. First, digital literacy was directly associated with purchase intention ( Discussion: Our findings confirm that integrating digital literacy and ecological values into the TPB provides a more robust model for explaining green food consumption. Digital literacy serves as essential cognitive capital, while ecological values are foundational. The decoupling of digital literacy from subjective norms points to evolving social influence mechanisms in digital environments. This research offers practical insights for interventions and a strong theoretical foundation for future studies on sustainable dietary behaviors.
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