Robust Camera-Based Eye-Tracking Method Allowing Head Movements and Its Application in User Experience Research.

Eye-tracking for user experience analysis has traditionally relied on dedicated hardware, which is often costly and imposes restrictive operating conditions. As an alternative, solutions utilizing ordinary webcams have attracted significant interest due to their affordability and ease of use. However, a major limitation persists in these vision-based methods: sensitivity to head movements. Therefore, users are often required to maintain a rigid head position, leading to discomfort and potentially skewed results. To address this challenge, this paper proposes a robust eye-tracking methodology designed to accommodate head motion. Our core technique involves mapping the displacement of the pupil center from a dynamically updated reference point to estimate the gaze point. When head movement is detected, the system recalculates the head-pointing coordinate using estimated head pose and user-to-screen distance. This new head position and the corresponding pupil center are then established as the fresh benchmark for subsequent gaze point estimation, creating a continuous and adaptive correction loop. We conducted accuracy tests with 22 participants. The results demonstrate that our method surpasses the performance of many current methods, achieving mean gaze errors of 1.13 and 1.37 degrees in two testing modes. Further validation in a smooth pursuit task confirmed its efficacy in dynamic scenarios. Finally, we applied the method in a real-world gaming context, successfully extracting fixation counts and gaze heatmaps to analyze visual behavior and UX across different game modes, thereby verifying its practical utility.