ArticleFrontiers in psychology2025
Body creams and electric screwdrivers: how counter-stereotypical but trivial tasks trigger gender identity threat.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Traditional gender roles are fixed social norms that dictate what men and women should and should not do. These gender patterns have prejudicial consequences for both men and women. As such, reducing support for and approval of gender roles is a crucial goal in our societies. Exposure to counter-stereotypical role models and interventions showing men and women in cross-gendered roles seems to be an efficient way of reducing the impact of traditional gender norms. However, holding a cross-gendered position might trigger negative backlash in terms of identity. In this work, we test the effect of a common and simple counter-stereotypical choice on the emergence of gender identity threat. Participants (
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