Evidence map›Paper›PMID 41400970›Full record

ArticleHealth promotion international2025

Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label.

Simone Pettigrew, Tazman Davies, Asad Yusoff, Bella Sträuli, Paula O'Brien, Michelle I Jongenelis, Tim Stockwell, Alexandra Jones, Julia Stafford, Aimee Brownbill and 2 more

Abstract read
In one paragraph

Article in Health promotion international, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

12 authors.

Simone PettigrewThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0000-0003-3921-1174
Tazman DaviesThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0009-0005-8220-0376
Asad YusoffThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0009-0009-7640-2501
Bella SträuliThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0009-0008-2566-6972
Paula O'BrienMelbourne Law School, The University of Melbourne, 185 Pelham Street, Carlton, Victoria 3053, Australia.ORCID 0000-0002-6879-0489
Michelle I JongenelisMelbourne Centre for Behaviour Change, Melbourne School of Psychological Sciences, The University of Melbourne, Grattan Street, Parkville, Victoria 3010, Australia.ORCID 0000-0002-0717-1692
Tim StockwellUniversity of Victoria, 3800 Finnerty Road, Victoria, British Columbia V8P 5C2, Canada.ORCID 0000-0002-5696-6803
Alexandra JonesThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0000-0001-5039-144X
Julia StaffordCancer Council Western Australia, 420 Bagot Road, Subiaco, WA 6008, Australia.ORCID 0000-0001-5959-0525
Aimee BrownbillFoundation for Alcohol Research and Education, 10 Rudd Street, Canberra, ACT 2600, Australia.ORCID 0000-0002-3368-3907
Fraser TaylorThe George Institute for Global Health, University of New South Wales, Level 8, 55 Botany St, Randwick, NSW 2031, Australia.ORCID 0000-0001-9872-8136
Jacqueline BowdenNational Centre for Education and Training on Addiction (NCETA), Flinders Health and Medical Research Institute, Level 4, 10 Health Sciences Building, Bedford Park 5042, Australia.ORCID 0000-0003-1983-8930

Funding

NHMRC APP2021186NHMRC APP2034602
6 · The paper itself

Abstract

Policy makers lack guidance on effective ways to introduce alcohol warnings, making it important to document the experiences of early adopter countries. Aims of this study were to (i) assess uptake of a mandated pregnancy warning label in Australia, (ii) identify the placement of the warning on products (i.e. front, back, side, top, or bottom), and (iii) compare the results for (i) and (ii) between 2023 and 2024 to provide insights into industry willingness to engage with the policy. In-store visits and web-scraping were used to capture product images that were coded for presence and location of the mandatory pregnancy warning (2023: n = 5923; 2024: n = 6666). Four years after the initial introduction of the policy, corresponding to 1 year after the end of the implementation transition period, 22% of assessed products did not display the mandatory pregnancy warning. In both 2023 and 2024, prevalence was lowest in the spirits category and among single unit and imported products. In most instances, warnings were located on the back of products, although a substantial proportion of multi-packs displayed the warning on the underneath panel of the packaging. The Australian experience offers important insights for other jurisdictions introducing health warnings on alcohol products. Clearly specified compliance deadlines and requirements for warning location could overcome the identified implementation issues.

Indexed as

Alcohol DrinkingAlcoholic BeveragesHealth PolicyProduct LabelingAustraliaFemaleHumansPregnancyalcoholimplementationpregnancyregulationwarning

Identifiers

PMID41400970
PMCPMC12706673

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.