ArticleJournal of consumer policy2025
Sponsored by the State: The Private Regulation of Government Influencers.
Article in Journal of consumer policy, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The popularity of influencer marketing is ever growing. Based on parasocial relationships rooted in authenticity and relatability, the appeal of influencers is effectively used to promote commercial goods and services. This popularity is increasingly migrating outside of commercial advertising. In the past years, governments around the world have collaborated with influencers for public interest communication such as supporting wars, promoting Covid public health policies or financial literacy. Although entrenched in promoting the public good and facilitated by public funding, the dynamics of these collaborations remain very much unknown. Shedding light on how governments employ influencers can help us understand how commercial strategies shape the advertising of public goods as state propaganda. From a regulatory perspective, commercial advertising has been subject to a lot of rules relating to the content as well as the transparency of commercial messaging. Yet government communication-whether called propaganda, public service communication, or the advertising of public goods-has not been governed with the same level of clarity. This study explores comprehensive materials from 10 freedom of information requests on government influencer campaigns answered by the Dutch government between 2020 and 2024 (
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.