ArticlePublic opinion quarterly2025
How Can We Size Your Core Issue? Assessing Salience Validity Using Psychophysiology.
Article in Public opinion quarterly, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Much research in public opinion attempts to operationalize and measure individual issue salience. Measuring this concept presents its own set of challenges, due in part to the fact that studies rely mostly on so-called "subjective" methods to measure the strength of attitudes. This paper aims to transcend the classical methods used in surveys to measure salience by comparing the results of these common approaches with results obtained with physiological measures. Using the Confirmatory Factor Analysis Model with the Correlated Uniquenesses method, correlations between three survey question methods and two physiological measurements are compared to measure individual issue salience. Results show a strong correlation between all the measures tested and therefore add validation to survey approaches used in social sciences to measure issue salience. The results therefore demonstrate that individuals know which issues trigger the most reactions in them.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.