ArticleIndian journal of psychiatry2025
Substance use depiction in women characters: Content analysis of systematically selected Hindi movies over three decades.
Article in Indian journal of psychiatry, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Background: Globally, proportion of women using psychoactive substances has increased substantially. Aim: We aimed to assess the extent and pattern of depiction of alcohol and other substance use by women in Hindi-language movies and analyse the trends of depiction over the three decades selected for the study (I: 1961-1970; II: 1981-1990; and III: 2001-2010). Methods: We selected the top five grossing movies for each year of the three decades. Across the decades, we compared quantitative variables to assess for changes in portrayal of alcohol and other psychoactive substance use by women and a qualitative content analysis was also performed. Results: Of the 150 movies analyzed, 36 movies (24%) had scenes ( Conclusion: There seems to be an increasing trend of use of alcohol and other psychoactive substance use, amongst female characters in Bollywood, with negative consequences rarely shown. The impact of these depictions on Indian viewers especially women needs further study.
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