ArticleSubstance use : research and treatment
Mothers Marketing to Mothers: An Exploration of Cannabis Use and Constructions of Motherhood on Instagram and Blog Posts.
Article in Substance use : research and treatment. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Cannamom culture (CMC), an online movement for acceptance of cannabis use among mothers, has gained traction on social media. The urgency for exploration of CMC in a Canadian context was enhanced through legalization of cannabis in 2018, followed by legalization of cannabis edibles in 2019. Objectives: We sought to explore cannamoms' social media and blog posts, and their representations of cannabis use and motherhood. Methods: This qualitative study utilized reflexive thematic analysis of Canadian cannamom blog posts (N = 30) and Instagram posts (N = 34). Analysis of these outlets was considered through the lenses of similar social media phenomena, such as influencer, wine mom, wellness, and mental health cultural movements. Results: The overarching theme identified was Conclusions: CMC spaces online reproduce intensive motherhood narratives and position cannabis as an acceptable solution to motherhood struggles. The focus on wellness and personalization draws on wellness movements by constructing cannabis consumption as natural, responsible, and health promoting. These findings have implications for policy makers and healthcare providers regarding mothers' understandings of cannabis use and health.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.