Evidence map›Paper›PMID 41323987›Full record

ArticleFrontiers in nutrition2025

Pleasantness emotions and neural activity induced by the multimodal crispiness of monaka ice cream.

Takayuki Yamamoto, Ryo Tanaka, Takanori Kochiyama, Yukiko Nota, Hitomi Tsuchiya, Masato Kawamoto, Wataru Sato

Abstract read
In one paragraph

Article in Frontiers in nutrition, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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1 · What the graph read from it

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4 · The record

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5 · Who and what money

Authors and funding

7 authors.

Takayuki YamamotoR&D Institute, Morinaga & Co., Ltd., Yokohama, Japan.
Ryo TanakaR&D Institute, Morinaga & Co., Ltd., Yokohama, Japan.
Takanori KochiyamaBrain Activity Imaging Center, ATR-Promotions, Kyoto, Japan.
Yukiko NotaBrain Activity Imaging Center, ATR-Promotions, Kyoto, Japan.
Hitomi TsuchiyaR&D Institute, Morinaga & Co., Ltd., Yokohama, Japan.
Masato KawamotoR&D Institute, Morinaga & Co., Ltd., Yokohama, Japan.
Wataru SatoPsychological Process Research Team, Guardian Robot Project, RIKEN, Kyoto, Japan.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Monaka ice cream is a frozen confection consisting of ice cream sandwiched between two wafers. Previous psychological research has reported that monaka ice cream with a relatively low moisture content delivers crispiness and enhances positive emotions during consumption. However, the neural basis of these subjective impressions remains unclear. Therefore, this study aimed to investigate the neural mechanisms through which crispy monaka ice cream evokes pleasurable emotions. Ten healthy adults participated in the study. The participants first consumed two types of monaka ice cream (low moisture content, approximately 7%; and high moisture content, approximately 12%) in random order. The consumption method involved breaking the ice cream in half by hand and eating three bites per video samples. Subsequently, we performed functional magnetic resonance imaging (fMRI) while the participants watched multimodal (visual + auditory) videos of the low- and high-moisture-content monaka ice cream, recalling their eating experiences. During fMRI image acquisition, the participants rated their preference levels on a four-point scale. Preference ratings were higher for low-moisture-content monaka ice cream than for high-moisture-content cream. Lower moisture contents elicited stronger activity in the bilateral auditory cortex and bilateral ventromedial prefrontal cortex (vmPFC) compared with the high moisture content condition. Additionally, preference ratings were positively correlated with vmPFC activity. These findings suggest that the multimodal processing of crispy monaka ice cream involves activity in the auditory cortex and vmPFC, the latter of which contributes to the generation of subjective pleasurable emotions.

Indexed as

auditory cortexfunctional MRIhedonic valuationmoisture contentmonaka ice creamtexture perceptionventromedial prefrontal cortex

Identifiers

PMID41323987
PMCPMC12658981

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.