Evidence map›Paper›PMID 41322710›Full record

ArticleInternational journal of dentistry2025

Exploring Adult Orthodontic Trends on Instagram: A Cross-Sectional Pilot Study of Content, Engagement, and Perceptions.

Ramya Vijeta Jathanna, Vinod Rakesh Jathanna, Rithesh Bangera

Abstract read
In one paragraph

Article in International journal of dentistry, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Ramya Vijeta JathannaDepartment of Orthodontics and Dentofacial Orthopedics, Manipal College of Dental Sciences, Manipal Academy of Higher Education, Manipal, India.ORCID https://orcid.org/0000-0002-6325-0723
Vinod Rakesh JathannaDepartment of Conservative Dentistry and Endodontics, Manipal College of Dental Science Mangalore, Manipal Academy of Higher Education, Manipal, India.ORCID https://orcid.org/0000-0003-0524-1594
Rithesh BangeraDepartment of Orthodontics and Dentofacial Orthopeadics, KVG Dental College and Hospital, Kurunjibhag, Sullia 574327, Karnataka, India.ORCID https://orcid.org/0000-0001-8412-2248

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Aim or Purpose: This study aimed to evaluate the account credentials and content of the top-performing Instagram posts shared publicly about adult orthodontics. Materials and Methods: A new Instagram account was created and screened manually for this cross-sectional web-based study on March 13, 2024 by using five adult-orthodontics related hashtags. Data was analyzed for post format, content, credentials, role, and engagement level ratio. Unrelated and duplicate posts were excluded from the study. Descriptive statistics were calculated, and comparisons were performed by using the Pearson's Chi-square test and Fisher's exact test ( Results: A total of 191,714 posts mentioned the selected hashtags of which top 50 posts were screened in this study. Most of the posts were posted by orthodontists (48%) followed by patients (44%) and other specialists, general dentists, dental lab, and company combined (8%). Most of the posts were in the form of pictures (82%), self-promotional (76%), and used for marketing purposes by orthodontists (89.5%). The most liked videos (7615 likes) were posted by a patient sharing their experience and had an engagement rate of 4.18%. Conclusion: By leveraging publicly available data, this research provides a foundational understanding of how Instagram serves as a platform for information dissemination and marketing within the field of adult orthodontics. These findings contribute to the broader understanding of digital communication dynamics and underscore the potential of social media platforms for enhancing patient education and professional networking in orthodontic care. Clinical Implications: This study explored the impact of social media on adult orthodontics by analyzing Instagram posts related to orthodontic treatments, highlighting the diversity of both authors and content. Strengthening the presence of dental professionals on social media platforms could significantly boost the quality and reach of educational content about adult orthodontics, empowering patients with better information and raising awareness about available treatment options.

Indexed as

adultdigital health communicationinformal learningmarketingorthodonticssocial media

Identifiers

PMID41322710
PMCPMC12659975

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.