ArticleScientific reports2025
Unpacking the mechanisms and consequences of artificial intelligence in enabling green value co-creation for SMEs.
Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
How does AI capabilities fundamentally reshape SMEs in digital-green transition? Given the fact that the concept "green" value co-creation is crucial for SMEs in China. This study aims to undertake a timely inquiry for SMEs' green value co-creation in China, as it still remains unclear for SMEs' green value co-creation in green AI context. To fill these gaps, we conduct a moderated-mediation analysis of 632 SMEs from southeast China, based on RBV, stakeholder theory, and organizational learning theory. The main results indicate that (1) Green value co-creation has a mediating effect between artificial intelligence capabilities and triple bottom line performance. (2) The relationship between artificial intelligence capabilities and green value co-creation is moderated by green ambidextrous learning. (3) Green ambidextrous learning can amplify the indirect effects of AI capabilities on triple bottom line performance via green value co-creation. These results advance the theoretical frontiers of green value co-creation in developing countries. We also offer practical suggestions for green AI-enabled digital-green dual transformation of SMEs.
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