ArticleBehavioral sciences (Basel, Switzerland)2025
Prosocial Behaviors Following Mortality Salience: The Role of Global-Local Identity.
Article in Behavioral sciences (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Green food choices under mortality salience: a dual-path mechanism of self-esteem and cultural worldview.Frontiers in nutrition · 2026Article
- When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats.Behavioral sciences (Basel, Switzerland) · 2025Article
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Authors and funding
1 author.
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Abstract
This research examines how reminders of mortality influence prosocial behavior through the lens of terror management theory. We propose that these effects depend on individuals' global-local identity-the degree to which they identify with the broader world versus a local community. In two experimental studies, participants were exposed to mortality salience manipulations and then reported their intentions to engage in prosocial behaviors. The results consistently showed that mortality salience increased prosocial intentions for individuals with a global identity but not for those with a local identity. This interaction was explained by differences in perceived social connectedness. Together, these findings highlight the role of global-local identity in shaping prosocial responses to mortality reminders, offering theoretical insights into terror management processes and practical implications for fostering prosociality in diverse social contexts.
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