Integrating augmented reality into health media campaigns: toward a more behavioral impact economic evaluation.

Mohammed Habes, Amirah ALZahrani, Suhib Y Bdoor, Amal Hassan Alhazmi, Areej Abdulllah Alfawaz, Razaz Waheeb Attar

Abstract readRandomized Controlled Trial

In one paragraph

Trial report in Frontiers in public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

0cells of the map it votes in

0citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Mohammed HabesFaculty of Mass Communication, Radio & TV Department, Yarmouk University, Irbid, Jordan.

Amirah ALZahraniDepartment of Curricula and Instruction, College of Education, University of Bisha, Bisha, Saudi Arabia.

Suhib Y BdoorFaculty of Mass Communication, Radio & TV Department, Yarmouk University, Irbid, Jordan.

Amal Hassan AlhazmiDepartment of Management, College of Business Administration, Princess Nourah Bint Abdulrahman University, Riyadh, Saudi Arabia.

Areej Abdulllah AlfawazDepartment of Management, College of Business Administration, Princess Nourah Bint Abdulrahman University, Riyadh, Saudi Arabia.

Razaz Waheeb AttarDepartment of Management, College of Business Administration, Princess Nourah Bint Abdulrahman University, Riyadh, Saudi Arabia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This study investigates the efficacy and economic efficiency of augmented-reality (AR)-enhanced health-media campaigns in urban settings of Jordan, the Saudi Arabia. Employing a quasi-experimental, comparative design, 600 adults aged 18-45 were randomly assigned to either an AR intervention-featuring interactive 3D simulations of smoking risks and vaccination mechanisms-or a conventional video/text campaign. Pre- and post-intervention surveys measured cognitive/emotional engagement, behavioral intention, and self-reported health actions, while detailed cost logs enabled incremental cost-effectiveness ratio (ICER) analyses. Results demonstrated that AR immersion significantly elevated presence [

Indexed as

Health PromotionMass MediaVirtual RealityAdolescentAdultCost-Benefit AnalysisFemaleHealth BehaviorHumansJordanMaleMiddle AgedSaudi ArabiaYoung Adultaugmented realitybehavioral intentioncost-effectiveness analysiscross-national comparisonhealth communicationimmersive media

Identifiers

PMID41256282

DOI10.3389/fpubh.2025.1682659

PMCPMC12620387

What OpenQuestion holds

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LicenceCC BY

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.