ArticleCrohn's & colitis 3602025
Leveraging Social Media for Health Education: Dissemination of Crohn's Perianal Fistula Educational Videos via Facebook and Instagram.
Article in Crohn's & colitis 360, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Authors and funding
10 authors.
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Abstract
Background: Crohn's perianal fistula (CPF) is a debilitating disease that significantly affects patients' quality of life. Prior research revealed substantial knowledge gaps among individuals with CPF in accessing evidence-based educational resources. We evaluated the reach and engagement of two validated CPF educational videos and a companion website (HealMyFistula.org) that was disseminated through Facebook and Instagram. Methods: A six-month social media campaign was conducted to promote the CPF educational videos and website using targeted advertising strategies to maximize reach. Primary outcomes were the proportion of users who viewed at least 50% of a video and the outbound click rate to the website. Results were stratified by age, sex, and social media platform. Results: The CPF Overview video reached 3.1 million users and had a ≥ 50% view rate of 3.31% ( Conclusions: Targeted social media campaigns can be effective in disseminating educational content. Engagement varied by video type, age, sex, and platform, showing the importance of demographically informed dissemination strategies. These findings suggest that health educational campaigns may benefit from tailoring content and dissemination strategies based on demographic engagement patterns.
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