ReviewInfection and drug resistance2025
The Effectiveness of Health Campaigns on Antibiotic Resistance: A Media and Pharmacy Practice Perspective.
Review in Infection and drug resistance, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
- Article
Corrections and comments
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Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Antimicrobial resistance (AMR) is a critical global health threat that demands effective public education and stewardship interventions. This systematic review examines how public health campaigns targeting antibiotic resistance influence public behavior and the role of pharmacists in amplifying these campaign messages. A comprehensive search (2010-2025) was conducted in PubMed, Scopus, Web of Science, Google Scholar, and ScienceDirect for campaigns addressing AMR with pharmacy practice involvement. Twenty studies met inclusion criteria, spanning diverse regions and study designs. Results indicate that mass media campaigns, especially multi-channel national initiatives, can significantly improve public knowledge and reduce inappropriate antibiotic use (eg a 26.5% prescription reduction in France's campaign). Pharmacists, as accessible healthcare professionals, were shown to be underutilized in these campaigns: only a minority explicitly involved pharmacy services. However, when pharmacists reinforce campaign messages at the point of dispensing, positive impacts (such as increased acceptance of delayed prescriptions) are observed. Integrating pharmacists into campaign planning and delivery emerged as a key opportunity to enhance effectiveness. In conclusion, well-designed media campaigns are effective tools for improving antibiotic use behaviors, and their impact can be strengthened by actively engaging pharmacy professionals. Future antibiotic stewardship efforts should unite public communication strategies with pharmacy practice to capitalize on pharmacists' expertise and public trust.
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