ArticleThe Journal of neuroscience : the official journal of the Society for Neuroscience2026
Is the Whole the Sum of its Parts? Neural Computation of Consumer Bundle Valuation in Humans.
Article in The Journal of neuroscience : the official journal of the Society for Neuroscience, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Humans are often tasked with making decisions about bundles of multiple items and very little is known about how the human brain aggregates, computes, and represents value in such cases. We investigated how the brain evaluates consumer items, both individually and in bundles, and how this activity relates to choice behavior. Human participants (
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