ArticlePloS one2025
Study on preference and willingness to pay for urban marathon event experience from an embodied perspective.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
4 authors.
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Abstract
Urban marathons have become important platforms for fulfilling individuals' aspirations for a better life and promote residents' health. This study employs a choice experiment method and utilizes embodied theory to explore attributes and design attributes levels of urban marathon products, based on an analysis of social network text content. Through a questionnaire survey of marathon participants, the results reveal that prioritize embodied experiential attributes in the following order: visual experience, auditory experience, extended recollection, self-transcendence, kinesthetic experience, registration fees, and social bonding. Runners with higher incomes and event expenditure prefer visual experiences, while those who participating more frequently exhibit lower preferences for kinesthetic experience. Runners with higher education levels prioritize off-scene experiences. Based on preference heterogeneity, four distinct runner types are identified: ritual-driven runners, audio-visual experience-oriented, achievement-oriented, and social emotion-oriented. Management implications and recommendations for organizers of urban marathon events are provided.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.