ArticleJournal of medical systems2025
Leveraging Customer Data Platforms for Public Health: a Strategic Perspective.
Article in Journal of medical systems, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Public health increasingly relies on digital infrastructures, yet data remains fragmented across clinical, behavioral, and social domains. Customer Data Platforms (CDPs), originally created in marketing to unify diverse information into dynamic individual profiles, could provide a new approach for person-centered public health. This article explores the strategic potential of applying CDP principles, such as data unification, identity resolution, segmentation, and timely intervention, to enhance surveillance, prevention, and chronic disease management. A conceptual framework is presented and demonstrated through a breast cancer screening scenario, illustrating how CDPs could enable personalized outreach and integration with artificial intelligence (AI). Although promising, there are significant challenges related to privacy, interoperability, fairness, and governance. Responsible deployment requires socio-technical strategies that emphasize transparency, ethical oversight, and person involvement.
Indexed as
Identifiers
41204036What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.