Evidence map›Paper›PMID 41202084›Full record

ArticlePloS one2025

Evaluating Amazon effects and the limited impact of COVID-19 with purchases crowdsourced from US consumers.

Alex Berke, Dana Calacci, Alex Pentland, Kent Larson

Abstract read
In one paragraph

Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Alex BerkeMIT Media Lab, Massachusetts Institute of Technology, Massachusetts, United States of America.ORCID https://orcid.org/0000-0001-5996-0557
Dana CalacciPenn State University, University Park, Pennsylvania, United States of America.
Alex PentlandMIT Media Lab, Massachusetts Institute of Technology, Massachusetts, United States of America.
Kent LarsonMIT Media Lab, Massachusetts Institute of Technology, Massachusetts, United States of America.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

We leverage a recently published dataset of Amazon purchase histories, crowdsourced from thousands of US consumers, to study changes in online purchasing behaviors over time, how changes vary by demographics, the impact of COVID-19, and relationships between online and offline retail. This work provides a case study in how consumer-level purchases data can reveal purchasing trends beyond those available from aggregate metrics. For example, in addition to analyzing spending behavior, we develop new metrics to quantify changes in consumers' online purchase frequency and the diversity of products purchased, to better reflect the growing ubiquity of online retail. Between 2018 and 2022 these consumer-level metrics grew on average by more than 85%, peaking in 2021. We find a steady upward trend in individuals' online purchasing prior to COVID-19, with a significant increase in the first year of COVID, but without a lasting effect. Purchasing behaviors in 2022 were no greater than the result of the pre-pandemic trend. We also find changes in purchasing significantly differ by demographics, with different responses to the pandemic. We further use the consumer-level data to show substitution effects between online and offline retail in sectors where Amazon heavily invested: books, shoes, and grocery. Prior to COVID we find year-to-year changes in the number of consumers making online purchases for books and shoes negatively correlated with changes in employment at local bookstores and shoe stores. During COVID we find online grocery purchasing negatively correlated with in-store grocery visits. This work demonstrates how crowdsourced, open purchases data can enable economic insights that may otherwise only be available to private firms.

Indexed as

CommerceConsumer BehaviorCOVID-19CrowdsourcingHumansPandemicsSARS-CoV-2United States

Identifiers

PMID41202084
PMCPMC12594372

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.