ArticleJournal of public health policy2026
'Zero-alcohol' products and the guise of responsibility.
Article in Journal of public health policy, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Alcohol companies have expanded their presence in the 'zero-alcohol' market with intensive product development and marketing activities. This has been framed by industry as an effort to reduce or solve alcohol-related harm. Such framing fails to acknowledge the financial benefits 'zero-alcohol' products offer alcohol companies and the ongoing concerns regarding alcohol brand marketing. To help inform an understanding of industry priorities, we looked at comments about 'zero-alcohol' products by major beer companies in online publications. In public-facing channels, 'zero-alcohol' products were discussed as tools for moderation, and their market a reflection of the 'good' that companies are doing. However, this contrasts with how they were discussed in industry-facing channels, as tools to expand markets, target new drinking occasions and compete with non-alcoholic beverages. Alcohol companies citing 'zero-alcohol' products as evidence of their commitment to social responsibility reflects a broader pattern of leveraging corporate social responsibility initiatives for commercial gain over genuine public health improvements.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.