SynthesisThe Lancet. Public health2025
Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.
Synthesis in The Lancet. Public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
6 citing papers in PubMed.
- Scrolling into substance use: Social media use frequency and substance use among U.S. high school students.Drug and alcohol dependence reports · 2026Article
- Proposal of a Conceptual Framework on Barriers to Addiction Prevention and Their Potential Contribution to Prevention Failure.Journal of prevention (2022) · 2026Article
- Problematic social media use, mental health, and substance use in Czech adolescents: the comparative role of extracurricular activities - findings from the 2022 HBSC study.Archives of public health = Archives belges de sante publique · 2026Article
- Trends in substance use and associations with internet use among Japanese high school students: A nationwide survey, 2018-2024.PCN reports : psychiatry and clinical neurosciences · 2026Article
- Individual, interpersonal, organizational, and community contexts: factors associated with alcohol consumption among Brazilian adolescents.BMC pediatrics · 2026Article
- Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults.JAMA pediatrics · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
Abstract
backgroundExposure to digital alcohol marketing content might be associated with pro-alcohol-related attitudes and behaviours, including the likelihood of initiating or sustaining the use of alcohol, especially among adolescents (aged <18 years) and young adults (aged 18-25 years). This study aimed to examine the relationship between exposure to digital alcohol marketing content and alcohol use outcomes.
methodsAlcohol-related, digital media-related, and marketing-related search terms were entered into six online databases: PubMed, Web of Science, Scopus, PsycINFO, Embase, and Communication & Mass Media. Peer-reviewed articles written in English, published between Jan 1, 2004, and Feb 1, 2025, were included in the search. Studies that were included measured self-reported exposure to digital alcohol marketing content; used an unexposed control group; measured past 30-day alcohol use, binge drinking, or susceptibility to use alcohol among never users; and provided raw data to compute odds ratios (ORs) or reported ORs in the manuscript. When available, adjusted odds ratios were included; otherwise, unadjusted estimates were computed from raw data. A multilevel random-effects meta-analysis was used to estimate ORs and 95% CI, and heterogeneity (I
findingsThe search identified 9913 articles. 96 articles were eligible for full-text review, of which 65 articles were removed based on the exclusion criteria. 31 studies were included in the final meta-analysis. The total sample size was 62 703 participants (32 314 [51·5%] female; 30 389 [48·5%] male, including 52 475 (83·7%) adolescents (aged 11-17 years) and 10 228 (16·3%) adults (aged ≥18 years). Participants exposed to digital alcohol marketing content, compared with those not exposed, had greater odds of reporting past 30-day alcohol use (19 studies, 46 361 participants; OR 1·75 [95% CI 1·39-2·20]; I
interpretationFindings demonstrated an association between exposure to digital alcohol marketing content and alcohol-related behaviours. Future research is needed to clarify the temporal order between exposure to digital alcohol marketing content and alcohol-related behaviours.
fundingThe National Institute on Alcohol Abuse and Alcoholism of the National Institutes of Health.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.