ArticleFoods (Basel, Switzerland)2025
Digital Markets, Local Products: Psychological Drivers of Buying Nomadic Local Foods Online.
Article in Foods (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Understanding Organic Food Purchase Intention and Adoption in Türkiye: The Roles of Health, Sustainability, Product Information, and Social Media.Foods (Basel, Switzerland) · 2026Article
- Understanding farmers' participation in agricultural marketing networks through an exploratory sequential mixed-methods study integrating qualitative barrier identification and structural equation modeling.Scientific reports · 2026Article
- Adoption of circular agricultural practices among small-scale farmers.Scientific reports · 2026Article
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Authors and funding
7 authors.
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Abstract
E-commerce is quickly increasing purchasing behavior across the globe, but little is known about how psychological paradigms underscore online buying intentions for locally essential items as nomadic local foods. The primary goal of this research is to examine the effects of some important psychological constructs and motivational values on predicting consumers' intention to purchase nomadic and local foods via online e-commerce platforms, such as Ashayershop. This study followed the Theory of Planned Behavior (TPB) and looked at direct and mediated effects of attitudes, perceived behavioral control, and subjective norms on intention to purchase. Structural Equation Modeling (SEM) was conducted, based on data collected from a representative sample of consumers who were familiar with online shopping for local foods. The results highlight that attitude towards online shopping for local foods was the strongest direct predictor of intention to purchase (β = 0.383, T = 9.487,
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