ArticleScientific reports2025
Brazilian adaptation and validation of the Multidimensional Measure of Parasocial Relationships (MMPR).
Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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Who cites it
1 citing paper in PubMed.
- Adaptation of Parasocial Relationships in Social Media Scale: its association with loneliness, social media use and life satisfaction.Frontiers in psychology · 2026Article
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5 authors.
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Abstract
Social media has intensified parasocial relationships, one-sided bonds between individuals and media figures. While extensively researched in Western populations, parasocial engagement remains unexplored in culturally diverse contexts, particularly Latin America. The Multidimensional Measure of Parasocial Relationships (MMPR) is a validated tool that captures four dimensions of parasocial relationship engagement: Affective, Cognitive, Behavioral, and Decisional. Cross-cultural validation of parasocial relationship measures is essential for understanding how cultural context shape media psychology phenomena. We aimed to validate the Brazilian Portuguese adaptation of the MMPR, with four primary objectives: (1) replicate the correlated bifactor structure from previous research, (2) evaluate internal consistency and dimensional performance in the Brazilian cultural context, (3) analyze the intercorrelations among those dimensions, and (4) examine measurement invariance across gender. Brazilian participants (N = 398; M
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