Evidence map›Paper›PMID 41142958›Full record

SynthesisF1000Research2025

Anthropomorphism Unveiled: A Decade of Systematic Insights in Business and Technology Trends.

Diesyana Ajeng Pramesti, Budhi Haryanto, Lilik Wahyudi, Catur Sugiarto

Abstract readSystematic Review
In one paragraph

Synthesis in F1000Research, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Diesyana Ajeng PramestiDepartment of Management, Faculty Economic and Business, Universitas Muhammadiyah Magelang, Magelang, Central Java, Indonesia.ORCID https://orcid.org/0000-0002-6111-9254
Budhi HaryantoDepartment of Management, Faculty Economic and Business, Universitas Sebelas Maret, Surakarta, Central Java, Indonesia.
Lilik WahyudiDepartment of Management, Faculty Economic and Business, Universitas Sebelas Maret, Surakarta, Central Java, Indonesia.ORCID https://orcid.org/0000-0002-7365-1432
Catur SugiartoDepartment of Management, Faculty Economic and Business, Universitas Sebelas Maret, Surakarta, Central Java, Indonesia.ORCID https://orcid.org/0000-0003-1804-707X

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Anthropomorphism studies have been conducted over the past decade; however, there is a void in the literature that provides an overview of anthropomorphism studies in business, management, and accounting. This article provides an in-depth analysis and mapping of major studies in the literature linked to anthropomorphism over the last 14 years by providing a topical classification consistent with present and future anthropomorphism research. The critical function of anthropomorphism in marketing communication tactics necessitates a thorough evaluation that is currently lacking, supplementing past studies to support academics' and practitioners' interests in performing a thorough analysis of anthropomorphism in future marketing communication trends. This article summarizes studies on anthropomorphism in business, management, and accounting published in Scopus-indexed journals between 2010 and 2024 using Bibliometric-R and VOS viewer in compliance with the PRISMA protocol. The findings highlight significant trends in the articles, including the evolution of the literature (theories and methodologies employed), publications, authors, countries, journal performance, and trends in supporting research themes in the past, present, and future. Research on anthropomorphism has grown rapidly, particularly from 2022 to 2024. This paper provides a complete summary of the fragmented literature to guide future research.

Indexed as

CommerceTechnologyBibliometricsHumansMarketingAnthropomorphismBibliometric AnalysisSystematic Literature Review

Identifiers

PMID41142958
PMCPMC12547380

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.