Evidence map›Paper›PMID 41137133›Full record

ArticleBMC psychology2025

Digital culture and aesthetic orientation: associations with body perception and beauty perception on social media.

Mustafa Öztunç, Nesrin Akıncı Çötok, Mustafa Enes Işıkgöz, Kübra Biricik

Erratum issuedAbstract read
In one paragraph

Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 4 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Review
  3. Article
  4. Article
4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

4 authors.

Mustafa ÖztunçFaculty of Communication, Department of New Media and Communication, Sakarya University, Sakarya, Turkey. oztunc@sakarya.edu.tr.
Nesrin Akıncı ÇötokDepartment of Journalism, Faculty of Communication, Sakarya University, Sakarya, Turkey.
Mustafa Enes IşıkgözDepartment of Rectorate, Sakarya University, Sakarya, Turkey.
Kübra BiricikSocial Science Institute, Sakarya University, Sakarya, Turkey.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundDigital culture has made social media a central space for presenting aesthetic ideals and beauty norms. Exposure to curated visuals and trends is associated with body perception and definitions of beauty. Social media aesthetic orientations are closely related to self‑image and broader aesthetic judgments. This study examines the associations between social media aesthetic orientation (SMAO), body perception, beauty perception, and aesthetic perception.

methodsThe sample comprised 167 active social media users from Turkey, aged 18 to 45, including both individuals with and without a history of aesthetic surgery. A correlational survey design and quantitative methods were employed. Data were collected using validated measures and analyzed with a generalized linear model.

resultsSMAO showed positive associations with aesthetic perception (β = 0.59, p < 0.001) and beauty perception (β = 0.62, p < 0.001), but not with body perception (β = - 0.04, p > 0.05). Beauty perception mediated the relationship between SMAO and aesthetic perception (β = 0.14, p < 0.01), explaining 20% of the variance, whereas body perception did not. Engagement with cosmetic surgery and beauty trends strengthened the association between beauty and aesthetic perception (β = 0.22, p < 0.001). Gender moderated these paths, strengthening the beauty-aesthetic perception link and weakening the body perception link for women. Education played a limited role, while age and marital status showed no significant effects.

conclusionsThe findings suggest that social media's emphasis on aesthetics is more closely tied to the internalization of cultural beauty ideals than to individual body perception. Gender plays a critical role, with women prioritizing beauty standards over body satisfaction in their aesthetic preferences. The study highlights associative rather than causal relationships and calls for further research across different cultural contexts. This research contributes to understanding how digital culture relates to contemporary aesthetics by emphasizing perceived beauty over body perception.

Indexed as

BeautyBody ImageEstheticsSelf ConceptSocial MediaAdolescentAdultFemaleHumansMaleMiddle AgedSurveys and QuestionnairesTurkeyYoung AdultAesthetic perceptionBeauty perceptionBody perceptionCosmetic surgeryDigital cultureModeration analysisSocial media aesthetic orientation

Identifiers

PMID41137133
PMCPMC12553177

What OpenQuestion holds

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LicenceCC BY-NC-ND
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.