Are health awareness months dedicated to urological and men's health diseases effective at increasing public interest? A Google Trends study.

Purpose: Disease-specific health awareness (HA) campaigns are a crucial opportunity to improve patient education and ideally outcomes. Our study aimed to understand the impact of genitourinary HA months on engaging public search interests in the United States of America. Methods: We utilized Google Trends to examine public interest in genitourinary conditions during monthly awareness campaigns over 19 years (2004-2022). The relative search volume (RSV) differences between 2004 and 2022 for each term were examined using the Wilcox Signed-Ranked test, while HA months were compared to those of non-HA (NHA) months using Mann-Whitney U-test. Terms were categorized as oncological or benign. Regressions were used to examine differences between search terms in both categories. Results: The median RSV, for the calendar year, increased significantly for "kidney stone" (+53.5; Conclusion: Public health interest in select terms increased over time. HA months did not significantly affect public interest. Oncologic diseases had higher RSV compared to benign diseases. Research is critical to improve campaign methodology inside and outside HA months for increased public health engagement.