ArticleFrontiers in psychology2025
The influence of interpersonal harmony on sustainable consumption behavior in China from a Confucian perspective: exploring the dual-path mediating role of ethics and norms.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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2 citing papers in PubMed.
- Empathy and moral judgment as psychological mechanisms of socially oriented consumption: evidence from an emerging economy.Frontiers in psychology · 2026Article
- An integrated model to explore Chinese Gen Z consumers' second-hand clothing purchase intention.Frontiers in psychology · 2026Article
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3 authors.
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Abstract
Introduction: Resource scarcity is a critical issue facing the world today. Environmentally friendly consumption is essential for achieving sustainable social development. While existing literature has predominantly examined the harmony between humans and the environment, there is limited understanding of how interpersonal harmony among individuals influences sustainable consumption behavior. Method: This study collected survey data from 526 urban residents in China. Structural equation modeling was used to test the hypothesized relationships among interpersonal harmony, ethical evaluation, personal norms, and sustainable consumption behavior. Results: (1) All scales demonstrated good reliability (Cronbach's Discussion: These findings highlight the importance of interpersonal harmony in promoting sustainable consumption behavior. Practically, the study suggests that managers and policymakers should guide consumers to cultivate harmonious cultural values and strengthen civic moral awareness to encourage sustainable consumption.
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