ArticleFrontiers in psychology2025
Effect of eco-friendly management of golf clubs on golfers' behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: Amid growing concerns about environmental sustainability, the sports and leisure industry has seen increased interest in green management practices. However, few empirical studies have explored how such practices influence consumer behavior in golf clubs. This study addresses that gap by examining how eco-friendly management affects golfers' behavioral intention to revisit. Specifically, the study investigates the mediating roles of green image and perceived quality, and the moderating effect of green marketing in this relationship. Methods: To empirically test the proposed model, data were gathered from 252 South Korean golfers using structured field surveys. The questionnaire measured five constructs: eco-friendly management, green image, perceived service quality, green marketing exposure, and behavioral intention. Analytical methods included frequency analysis, confirmatory factor analysis (CFA) to test construct validity, reliability testing (Cronbach's Results: The statistical findings revealed three key insights. First, green image fully mediated the effect of eco-friendly management on behavioral intention, implying that consumers' perception of the club's environmental responsibility significantly influences their revisit decisions. Second, perceived quality also acted as a full mediator, indicating that environmental initiatives enhance service evaluations, thereby affecting loyalty behavior. Third, green marketing moderated the relationship between eco-friendly management and green image, suggesting that when marketing efforts are more active and visible, the positive impact on green image is amplified. Discussion: This research offers valuable contributions to the literature on environmental psychology and sustainable service management. It uncovers the psychological mechanisms-specifically green image and perceived quality-through which eco-friendly practices influence consumer behavior. Moreover, it highlights the role of green marketing in shaping environmental perceptions. For golf clubs aiming to enhance customer retention, this study suggests that sustainability initiatives must be effectively communicated and designed to improve both image and service quality. The results underscore the strategic importance of aligning operational greening with targeted environmental messaging.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.