Evidence map›Paper›PMID 41024261›Full record

ArticleBMC psychology2025

Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals.

Jia-Cheng Li, Cheng-Wen Sun, Bojan Obrenovic, Hai-Ting Li

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Jia-Cheng LiSchool of Economics and Management, Yantai University, Yantai, 264005, Shandong, China.
Cheng-Wen SunSchool of Management, Hefei University of Technology, Hefei, 230009, Anhui, China. 2023010157@mail.hfut.edu.cn.ORCID http://orcid.org/0009-0006-2439-0279
Bojan ObrenovicSchool of Business and Management, Q University, Almaty, 050026, Kazakhstan.ORCID http://orcid.org/0000-0001-6072-4367
Hai-Ting LiSchool of Economics and Management, Yantai University, Yantai, 264005, Shandong, China.

Funding

the Shandong Province Social Science Planning Project of China Grant No. 23CSDJ62
6 · The paper itself

Abstract

Businesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products. This study uses competence and warmth appeals as breakthroughs to explore the effects of green advertising appeals and temporal landmarks on green purchase intentions. On the basis of the stereotype content model, three experiments are conducted to study the mechanism and boundaries of the matching effect of green advertising appeals and temporal landmarks on consumers' willingness to purchase green products. The study results show that green advertising appeals (competence

Indexed as

AdvertisingConservation of Natural ResourcesConsumer BehaviorAdultFemaleHumansIntentionMaleYoung AdultGreen advertising appealsGreen consumptionPerceived product effectivenessSubjective busynessTemporal landmark

Identifiers

PMID41024261
PMCPMC12481852

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC-ND
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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.